empirical evidence

Nearly pitch perfect

I’ve won 9 out of 10 pitches as either the one leading them, cracking the big idea or both. Whenever a big idea is needed, I’ve often successfully led the charge and can deliver on any and all 360 executions.

  • 1. Brother / puro hustle. Así Como Tú

    The insight is what won this pitch: The idea that puro hustle is the driving force iin both Hispanic small business owners and brother printers. TRANSLATION: Pure Hustle. Like You.

  • 2. Sentricon / quita tu casa del menu. Para siempre.

    Won this pitch by reminding new home owners that everything evolves—even termites—and they just so happen to find your biggest investment muy delicioso. English Translation: TAKE YOUR HOME OFF THE MENU. PERMANENTLY.

  • 3. Planet fitness / the world judges. We don’t.

    Won this pitch by giving life + meaning to their thumbs up logo. It now stood as as symbol for positivity and freedom from judgement.

  • 4. Party city / Oh, it’s on

    The celebratory attitude of this strategic line is what won this pitch. When it comes to Halloween and other festivities where decorations and costumes are key—no one helps you bring your competitive A-Game like Party City.

  • 5. Simple mobile / 0ut with the old. In with the simple.

    Simple Mobile, a no contract mobile provider, wanted America to know the days of being obligated to a long, expensive contract were over. We created a world where everyone, literally tethered to their outdated contracts, were finally freed with Simple Mobile.

  • 6. Aquafina / for happy bodies

    Aquafina’s strategy was that proper hydration leads to physical well-being. Our winning idea: For Happy Bodies. Partnering with the NBA and the Ice Age franchise, we created #thappybodydancecontest on Instagram where winner would get an NBA Fit Clinic for their school.

  • 7. Hp global / Everybody On

    This simple visual solution did a ton of heavy lifting for the brand globally as it was very strategic + translatable.

  • 8. TIM SMITH’S CLIMAX MOONSHINE / the spirit of camo

    Pitched this winning idea to Tim Smith + August Busch IV at the living room table of the Anheuser-Busch mansion. The entire campaign was from the POV of Tim’s dog “Camo” who loved two things in life: Tim and guarding Tim’s moonshine (that’s Camo on the bottle).

  • 9. Kahlua global / IDEA: KAHLUA KINGS

    Went head to head with arguably the hottest shop in the U.S. to win this global pitch— using humor while tapping into Kahlua’s mystical roots proved to be a winning formula.