the lab rata effect

This hypothesis simply states “If you hire TLR, then the creative gods shall shine upon you a thousand fold.” Sounds too good to be true, I know, but you have to admit, the field data on this one is rather compelling.

Field data

  • JAMES PATTERSON

    HIRES TLR AS A JUNIOR COPYWRITER AT JWT NY ON PEPSICO’S LIPTON BRISK ICED TEA

  • JAMES

    GOES ON TO SELL OVER 435 MILLION BOOKS WORDWIDE WITH A NETWORTH OF OVER $700 MILLION

  • JIMMY KIMMEL

    READS TLR’S SIMPSON’S SCRIPT AND HIRES HIM AS HIS PERSONAL WRITER

  • JIMMY

    WINS 3 EMMYS AND IS FOREVER IMMORTALIZED AS A SIMPSONS’ CHARACTER

  • DAVID DROGA

    HIRES TLR AS HIS GLOBAL CREATIVE DIRECTOR IN SYDNEY AND NEW YORK

  • David

    DAVID

    BECOMES RECIPIENT OF MORE CANNES LIONS THAN ANYONE ON THE PLANET