#0001

Hello, I’m The Lab Rata AKA…

Anyone who knows me knows I love a good unconventional experiment; especially ones where hypotheses are validated. For example, can a creative who isn’t African American successfully run a high-profile African American account? Or, can a non-Spanish speaker lead a winning boutique Hispanic agency? Well, according to the data: Si and si.

Now, I’m certainly not saying I could run a big time Hispanic shop— but I do feel I have the chops to be a solid test subject—especially when it comes to 1. pitching and 2. Big, fat campaign ideas. Speaking of which, please have a look at some of the creative experiments I’ve been a part of over the years. It certainly would be greatly appreciated.