the law of 3

Commonly referred to as “good things come in threes,” The Law of 3 is defined as “a predictive pattern predetermined by univeral laws where positive events tend to occur in threes.” And when you happen to have not one but two— billion dollar ideas under your belt, one could easily summize that, scientifically speaking…

The Lab Rata is due!

the data:

  • 1. Lipton brisk “That’s brisk baby!”

    A case study at Harvard, this campaign turned an unknown iced tea into one of the 22 billion-dollar brands for Pepsico. Not only did That’s Brisk Baby catch fire but running for my entire career, it has become an absolute inferno. My contribution? I lit the match.

  • 2. Td bank “Bank human”

    Now in its 12th year, Bank Human celebrates that even in an increasingly digital world, TD still prides itself on human interations. With a 9 point increase in brand awareness and a 14% increase in new accounts, this campaign has served as a call to action to create a more inclusive, equitable and sustainable future with ideas like #TDThanksyou, (over 70 million views), #MakeTodayMatter and #DTreeDays with over 550,000 trees being planted.

  • 3. Tbd…