Notable discoveries
Hp + beats
Brought in to pitch against Goodby SF, this simple visual solution won as it delivers on two key asks: Celebrating hp’s global tagline + being easily translatable into other languages worldwide—ran globally.
party city
Oh, It’s On signifies that things were about to go down because when it comes to the natural yet often intense competitiveness of Halloween; the need to one-up your neighbor’s or your sorority sisters or, heck, the entire 6th grade class, no one hooks you up like Party City.
espn
The World Cup of Hockey was back after a 12 year hiatus. Diehard hockey fans were going to tune in but what about the rest of America? The key was to make the hockey world a lot less intimidating: Introducing The Reg Carling Show— hosted by a (somewhat) lovable baffoon who knows as little about hockey as just about anyone.
Planet fitness
Top Right: In making the thumbs up in their logo the hero of the campaign, we won the pitch with The World Judges, We Don’t where the launch garnered more new joins than any other time in Planet Fitness history. Middle Right: We created The Be Free Awards (named after our tagline) which awarded scholarships to teens committed to a judgment free lifstyle + celebs who empowereing youth. Bottom Right: With Jan 1 being their Super Bowl we ducumented Influencer Doug The Pug’s NYE journey from party animal to hungover to hitting up Planet Fitness for some much needed R&R. Gold Shorty winner. Below: Brand spot.
Heineken
Right: This spot ran during the Super Bowl and was recognized at Cannes and One Show while consistently making the 10 Best Heineken Spots list. Bottom: This spot ran everywhere in the world where there’s a Christmas and is the 2nd longest running holiday beer spot in history (next to Corona’s masterpiece “O’ Tannenbaum)”. It was so successful, it was remade frame-for-frame in Asia.
