WIth more and more Latinos owning homes, Sentricon, the #1 termite control system globally, saw an opportunity to tap into this rapidly growing segment of the American population. The news wasn’t just termites but Super Termites—swarms would fly thousands of miles from city to city doing billions of dollars worth of damage— not if you took your home off the menu, of course.

brother wanted to get their hardworking printers into the hands of Hispanic small business owners. We won the pitch by showcasing people who shared the same kind of puro hustle as their printers. This is the Perdomo brothers—owners of 18 very impressive Miami barbershops. Creative ran in Times Square en español.

Long before Heineken was paying for superhero branded entertainment with Paul Rudd, we were doing it organically. This spot helped ignite the transformation of Heineken from an upscale frat boy beer to the multicultural one you see today.

Heineken had 2 rules: No Super Bowl ads and never show a bottle of Heineken breaking—so we did both. This spot consistently makes the 10 Best Heineken Spots of All Time list, recognized at Cannes + The One Show.

This spot ran everywhere in the world where there’s a Christmas and is the 2nd longest running holiday beer spot in history (next to Corona’s masterpiece “O’ Tannenbaum)”. The 5 pack was so successful, it was remade for Asia.