multicultural breakthroughs
sentricon
With more and more Latino families becoming first-time home owners, Sentricon, the #1 termite control system globally, saw an opportunity to expand their customer base. We came up with Quita Tu Casa Del Menu. Para Siempre to win the pitch. English Translation: Take Your Home Off The Menu. Permanently.
Brother
brother wanted to get their hardworking printers into the hands of Hispanic small business owners. We won the pitch by showcasing people who shared the same kind of puro hustle as their printers. This is the Perdomo brothers—owners of 18 very impressive Miami barbershops. Creative ran in Times Square en español.
espn
The World Cup of Hockey was back after a 12 year hiatus and ESPN wanted to get eyeballs on screens— not just from diehard hockey fans but from the rest of America, too. Introducing The Reg Carling Show— hosted by a (somewhat) lovable baffoon who knows as little about hockey as just about anyone.
espn
The World Cup of Hockey was back after a 12 year hiatus and ESPN wanted to get eyeballs on screens— not just from diehard hockey fans but from the rest of America, too. Introducing The Reg Carling Show— hosted by a (somewhat) lovable baffoon who knows as little about hockey as just about anyone.
espn
The World Cup of Hockey was back after a 12 year hiatus and ESPN wanted to get eyeballs on screens— not just from diehard hockey fans but from the rest of America, too. Introducing The Reg Carling Show— hosted by a (somewhat) lovable baffoon who knows as little about hockey as just about anyone.
Hp + beats
Brought in to pitch against Goodby SF, this simple visual solution won as it delivers on two key asks: Celebrating hp’s global tagline + being easily translatable into other languages worldwide—ran globally including all the Americas + as far as Russia.
Aquafina
Brought in by Mekanism NY to pitch for the Pepsi Aquafina account, we won with my no-nonsense idea, For Happy Bodies. To promote thydration and fitness, we paired up with the NBA and launched the #HappyBodiesDanceContest where the lucky winners (the 2 girls on the far right) won a NBA Fit Clinic for their entire school. NBA players + the gang from Ice Age got into the fun).
Aquafina
Brought in by Mekanism NY to pitch with for Pepsi’s Aquafina water account, we won with my For Happy Bodies. To help promote hydration and fitness, we paired up with the NBA. We launched the #HappyBodiesDanceContest where one lucky winner could win an NBA Fit Clinic for their chool. NBA players and even SId from Ice Age got into the dance craze.
kahlua global
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
aquafina
Brought in to pitch for the Pepsi’s Aquafina water, we won with the idea. For Happy Bodies. to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Kahlua global
Lead + won this pitch against one of the most awrded agencies in the worldIdea: against Goodby SF, this simple visual solution won as it delivers on two key asks: Celebrating hp’s global tagline + being easily translatable into other languages worldwide—ran globally including all the Americas + as far as Russia.
Planet fitness
Heading up new business for Hill Holiday/Boston, we won this Judgment-Free gym pitch with The World Judges, We Don’t by honing in on their impossible to ignore logo and bringing it to strategic life. The campaign launch garnered more new joins than any other time in Planet Fitness history. We created The Be Free Awards (named after our tagline) which awarded scholarships to teens who are committed to accpetance/judgment free lifstyle. Live on NYE, we’d award one to someone iconic who had a track record for empowereing youth. We won a Gold Shorty for shorty influencer Doug The Pug as we doucumented his NYE journey from party animal to hungover animal to hitting up Planet Fitness for some much needed R&R in the form of free pizza + massage chairs.
Espn
The World Cup of Hockey was back after a 12 year hiatus and ESPN wanted to get eyeballs on screens— not just from diehard hockey fans but from the rest of America, too. Introducing The Reg Carling Show— hosted by a (somewhat) lovable baffoon who knows as little about hockey as just about anyone.
planet fitness
We created The Be Free Awards (named after our tagline) which gives scholarships to teens who demonstrate a commitment to promoting kindness +.acceptance. On social, staff +members could nominate one another; and live on NYE, to give the award a bit more clout, we’d give the award to someone iconic who had a track record of empowering youth in their communities.
Heading up new business for Hill Holiday/Boston, we won this Judgment-Free gym pitch with The World Judges, We Don’t. With New Year’s Eve being their Super Bowl, the campaign launch boasted more new joins than any other time in Planet Fitness history.
On
party city
We created The Be Free Awards (named after our tagline) which gives scholarships to teens who demonstrate a commitment to promoting kindness +.acceptance. On social, staff +members could nominate one another; and live on NYE, to give the award a bit more clout, we’d give the award to someone iconic who had a track record of empowering youth in their communities.
Heading up new business for Hill Holiday/Boston, we won this Judgment-Free gym pitch with The World Judges, We Don’t. With New Year’s Eve being their Super Bowl, the campaign launch boasted more new joins than any other time in Planet Fitness history.
On
Party city
Oh, It’s On signifies that things were about to go down because when it comes to Halloween and one-upping your neighbors, roommates, sorority sisters or entire 6th grade class, no one hooks it up like Party City.
espn
The World Cup of Hockey was back after a 12 year hiatus and ESPN wanted to get eyeballs on screens— not just from diehard hockey fans but from the rest of America, too. Introducing The Reg Carling Show— hosted by a (somewhat) lovable baffoon who knows as little about hockey as just about anyone.