proven pitches
hp + beats
Brought in to pitch against Goodby SF, this simple visual solution won as it delivers on two key asks: Celebrating hp’s global tagline and being easily translatable into other languages worldwide.
espn
The World Cup of Hockey was back after a 12 year hiatus and ESPN wanted to get eyeballs on screens— not just from diehard hockey fans but from the rest of America, too. Introducing The Reg Carling Show— hosted by a (somewhat) lovable baffoon who knows as little about hockey as just about anyone.
Hp + beats
Brought in to pitch against Goodby SF, this simple visual solution won as it delivers on two key asks: Celebrating hp’s global tagline + being easily translatable into other languages worldwide—ran globally including all the Americas + as far as Russia.
Planet fitness
Heading up new business for Hill Holiday/Boston, we won this Judgment-Free gym pitch with The World Judges, We Don’t by honing in on their impossible to ignore logo and bringing it to strategic life. The campaign launch garnered more new joins than any other time in Planet Fitness history. We created The Be Free Awards (named after our tagline) which awarded scholarships to teens who are committed to accpetance/judgment free lifstyle. Live on NYE, we’d award one to someone iconic who had a track record for empowereing youth. We won a Gold Shorty for shorty influencer Doug The Pug as we doucumented his NYE journey from party animal to hungover animal to hitting up Planet Fitness for some much needed R&R in the form of free pizza + massage chairs.
Espn
The World Cup of Hockey was back after a 12 year hiatus and ESPN wanted to get eyeballs on screens— not just from diehard hockey fans but from the rest of America, too. Introducing The Reg Carling Show— hosted by a (somewhat) lovable baffoon who knows as little about hockey as just about anyone.
planet fitness
We created The Be Free Awards (named after our tagline) which gives scholarships to teens who demonstrate a commitment to promoting kindness +.acceptance. On social, staff +members could nominate one another; and live on NYE, to give the award a bit more clout, we’d give the award to someone iconic who had a track record of empowering youth in their communities.
Heading up new business for Hill Holiday/Boston, we won this Judgment-Free gym pitch with The World Judges, We Don’t. With New Year’s Eve being their Super Bowl, the campaign launch boasted more new joins than any other time in Planet Fitness history.
On
Party city
Won this pitch with Oh, it’s On because when it comes to Halloween and one-upping your neighbors, roommates, sorority sisters or entire 6th grade class, no one hooked it up like Party City.
espn
The World Cup of Hockey was back after a 12 year hiatus and ESPN wanted to get eyeballs on screens— not just from diehard hockey fans but from the rest of America, too. Introducing The Reg Carling Show— hosted by a (somewhat) lovable baffoon who knows as little about hockey as just about anyone.